As discussed many times with my clients and reader's of this blog, online document storage sites, such as SlidehShare or Scribd, are great tools for any campaign or advocacy effort to house press releases, press articles, opinion pieces, political columns, voter scorecards and other printed campaign collateral.
Each site provides another platform for your supporters to easily find documents to support your cause and advocacy efforts - and they can print them off and pay for the expense = extra bonus.
I came across one such site today connected to Meg Whitman's campaign for CA Governor -to my knowledge this is the first time I have seen a candidate employ this communication tool. Regardless if her campaign is the first, using this platform is super smart, super easy and demonstrates a high level of social campaigning and "lean-in advocacy." Whitman’s Scribd account can be found here - http://www.scribd.com/megwhitman.
On Monday of this week, I created some fun State of the Union BINGO cards and hosted them on SlideShare - click here to see them. With two days before the big event and just using my networks on Twitter, Facebook, LinkedIn and Blogger to promote them, they were viewed over 2,400 times and were SlideShare "Hot Topics" on both Twitter and Facebook over the days leading into the SOTU.
Powerful and quick response - and I am just one person, with no budget and some creativity. Without a tool like SlideShare, there is no way I would have been able to cheaply and efficiently make these fun BINGO cards available at such a scale.
Imagine if I had some budget and a staff to spread the word about campaign documents and positive press clips = oh my.
Make sure you are Scribd.
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