Here are some tips for campaigns or causes that will help keep you out of trouble and help you maximize your Facebook usage:
When leaving comments or joining groups/fan pages: don’t spam, be respectful, and add value. This will help you gain friends and create meaningful interactions.
Fill out your profile as completely as you feel comfortable. Provided information on where you went to school, easy ways to be connected, employer(s), addresses to offices, website and list other social media networks where you are a member or active.
If you have a blog or any other type of site where you create content, make sure that content feeds into your Facebook page automatically, so that you don’t need to keep posting links. Use Notes application to automatically link blog posts to your fan page.
Leverage email by promoting your fan page to your email list.
Don’t be afraid to send messages. If you’re connected with someone, then introduce yourself and see how you can make something happen.
Review the groups on Facebook and see which ones are relevant to your candidacy or legislative objectives. You can always slice your groups by interest category or by your network. If you care about tax policy, find the active tax pressure groups and join in the conversations.
Update your status on campaign activity, interesting articles, columns supporting your candidacy, highlights from the campaign trail, recent campaign success, etc.
If someone comments on your Facebook wall or sends you a message, respond to him or her in a timely and positive fashion.
Try using the Facebook ads to reach a target audience or constituency. The cost is very reasonable and similar to Google Ad Words.
Do a Facebook search to find companies, organizations, causes, clubs or people with whom you might want to connect.
Use Facebook events as an earned media and organizing tactic.
Remember “+1” – ask attendees of event or fan page supporters to invite other people they know to generate viral growth of your campaign.
Promote voter registration and key campaign/election dates.
One easy way to reward volunteers is to name them an officer for a campaign group.
Deadlines are a big motivator.
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