Media Post's list of implications for marketers:
•Include social media in plans to reach Boomers: it is clear that social networks are not a passing phase for Boomers. Like others, they are finding that online social networks enhance their existing relationships.
•Join them at the networks they already frequent; don't create a separate unique network for them based on their age: Boomers want to connect with their friends and family across generations. They don't want to be segregated by age.
•Create "share worthy content": Boomers aren't just lurking on social networks, they are sharing and recruiting. Give them content they deem worthy of sharing or a reason to "recruit" others. For instance, the Facebook bra meme drew significant numbers of Boomer women into it; this was not a meme of just younger women. Organizations like Doctors Without Borders, UNICEF and other cause groups are finding tremendous success attracting Boomers as well as younger generations to their causes.
•Don't be afraid to incorporate video and pictures for Boomers to share: Half of Boomers on social networks have watched videos, uploaded pictures or read someone's blog.
•Finally, social media shouldn't replace traditional media yet for this age cohort: While Boomers are embracing social networks, they still spend significant amounts of time with traditional media -- television, newspapers and magazines -- more so than younger generations.
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