Nielsen Wire reports: The rise of new technologies and increased channel fragmentation makes reaching consumer targets more challenging than ever. More and more consumer packaged goods manufacturers and retailers are finding that micro-targeting strategies—traditionally employed by specialized business—are unleashing new, deeper insights into their customer targets enabling them to grow brands in creative and profitable ways.
Full article here: http://blog.nielsen.com/nielsenwire/consumer/micro-targeting-it%E2%80%99s-not-just-for-niche-brands-anymore
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