What the Alzheimer's Association Gets and 100 other Organizations Don't

I just flipped through today's Politico hard copy - actually it was the digital online version of the hard copy which is wonderful - it even makes the "turning the page" sound - anyway, the only ad that contained social media icons was the one presented by the Alzheimer's Association.

Well done - somebody at the Alzheimer's Association is paying attention and understands the new communications and advocacy environment.

To fully appreciate this monumental development - consider this: the concept of social campaigning and digital advocacy resonated with none of the other advertisers today. Amazing.

And the paid advertisers in today's Politico are no slouches - they are some of the world's biggest companies and leading national pressure groups.

Here is the list of the other advertisers who paid to broadcast a one-way message to the mass and didn't find it compelling to invite supporters or opponents to engage in a two-way conversation:

AM General
AWEA
APIA
Visa
EADS
Premier
Planned Parenthood
JP Morgan Chanse
API
Pfizer
CCA
Boeing
AT&T
AFSCME
Goldman Sachs
and the 84 members of the US Climate Action Partnership (USCAP)

Amazing - lots of work still needs to be done in the nation's capital.