The Social Media Bible: Tactics, Tools, and Strategies for Business Success
Lon Safko and David Brake
Groundswell: Winning in a World Transformed by Social Technologies
Charlene Li and Josh Bernoff
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and
Online Media to Reach Buyers Directly
David Meerman Scott
Socialnomics: How social media transforms the way we live and do business
Erik Qualman
Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR
Brian Solis and Deirdre Breakenridge
The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff
Clara Shih
Here Comes Everybody: The Power of Organizing Without Organizations
Clay Shirky
Googled: The End of the World As We Know It
Ken Auletta
Trade-Off: Why Some Things Catch On, and Others Don’t
Kevin Maney and Jim Collins
The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations
Ori Brafman and Rod A. Beckstrom
2 comments: