BP's Digital Lobbying

The oil giant is pulling out all the stops in PR and lobbying - Bennett Roth of Roll Call reports: 'BP and its allies are drawing on their considerable resources and deep lobbying teams in Washington as they seek to mitigate the fallout - including Congressional grillings and possible legislative action - from the oil spill in the Gulf of Mexico. Already the London-based oil company has launched a major public relations effort, utilizing social media such as Facebook and Twitter to communicate its efforts to deal with an environmental disaster originating at one of its oil rigs.