Wednesday, July 14, 2010
Washington Post, Bloomberg Launch Co-Branded Online Business Section
PTW reports: The Washington Post on Wednesday launched a new co-branded and redesigned online business section in partnership with Bloomberg. The section now combines The Post's coverage on national politics and policy with Bloomberg's business news, data and information. Among the new features are tools from Bloomberg that allow users to find stock quotes and follow industry trends, and eventually reference a daily economic calendar of events. The launch follows The Post's recent rollout of PostPolitics.com and PostLocal.com, homepages dedicated specifically to the newspaper's political and local audiences. The Washington Post and Bloomberg have partnered since late last year, in January launching a co-branded news service providing 120 daily stories to newspapers, websites and other subscribers.
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