First Football Endzone Hashtag Touches Down in Mississippi

Mashable reports: :

The ol’ endzone dance just got even more social. When players in this Saturday’s Battle for the Golden Egg — the annual college football clash between Mississippi State and the University of Mississippi — celebrate after scoring a touchdown, they’ll be doing so on top of a massive Twitter hashtag.

In what’s believed to be a first for college football programs, Mississippi State has painted #HAILSTATE — the school’s traditional rallying cry and fight song — in its north endzone.

College teams typically decorate endzones with the title of their school, mascot nickname or a colorful pattern. But Mississippi State’s Twitter-based variation has already created buzz in the sports world.

“It’s a phenomenal idea,” Dallas Mavericks owner and Broadcast.com founder Mark Cuban said in an email to Mashable. “It’s a fun way to involve social media at the game, and to TV viewers it’s going to stir up some emotions between both teams.”

“I can definitely see the the Mavs and other teams doing it,” Cuban added.